As the niche market of electrification becomes more and more mainstream, more home performance contractors are moving from envelope only to envelope + mechanical or even comprehensive electrification services. But expanding into new service areas requires a strategic marketing approach that clearly communicates your offerings and what sets your business apart.
This session, hosted by Peter Troast, CEO and founder of the home performance-focused marketing company Energy Circle, will dive into the most effective marketing tactics for home performance contractors making the transition to heat pumps and broader electrification services, helping you capture a growing share of the market.
Key topics to be covered:
How will your marketing and sales efforts change (and how will they stay the same)?
Re-evaluating your brand and messaging (marketing the shift to becoming a whole home contractor)
Identifying and targeting the key demographics for heat pump and electrification services
Thinking about your transition in phases (from early research and staffing/training to preparing to go to market and full sales and marketing roll out)
Learning Objectives:
By attending this session, attendees will:
Learn how marketing plays a key role in transitioning beyond an envelope-only business model
Learn how to speak to customers about your broader range of services
Learn more about how to find homeowners most interested in heat pump and electrification services
