Program uptake is one of the biggest challenges in residential home performance. Scaling participation isn’t just about offering great solutions—it’s about understanding and addressing the fears, anxieties, and mental hurdles that keep clients from engaging.
Clients make their best decisions when they feel at ease. But if they’re bracing for a high-pressure pitch, skeptical of hidden costs, or overwhelmed, they struggle to see the real value of what we offer. This session equips you with a structured approach to proactively identify and navigate these mental roadblocks—before they derail the conversation.
What You’ll Gain: A clear framework for understanding and speaking your client’s mental “language.” A well-defined list of common client fears and anxieties. Actionable tactics to align agendas, build trust, and create value clients recognize. This client-centric approach delivers best-in-class results. It’s easy to train staff on, improves conversion rates, and increases participation.
Let’s step out of our own perspective and into the mindset of our clients—because when we remove barriers, we unlock opportunity.
Learning Objectives: Anticipate and address clients' mental roadblocks. Align client goals with program objectives. Take home ready-to-use tactical tools for immediate implementation.
Learning Objectives:
By attending this session, attendees will:
Learn how to anticipate their clients' mental road blocks to increase uptake
Gain clear insights into the process of aligning agendas with those they serve
Take high value tactical tools back to their teams for immediate implementation
