Marketing for high performance contractors is a constantly changing and evolving field. Strategies and tactics that helped boost your company’s online visibility and generated a reliable stream of leads one year can be old news the next.
In this data rich session, led by Energy Circle president and CEO Peter Troast, you’ll learn about the latest tools, tactics, and strategies that are enabling home performance businesses to grow and thrive.
Key topics to be covered:
The latest trends and data on digital marketing tactics and trends (including Google Ads, AI search engines, and reemergence of third-party directories, video content, and income-targeted campaigns)
The importance of awareness marketing and tactics for effective top-of-funnel campaigns that help keep your sales funnel full
Big picture marketing strategies for home performance contractors (including methods for effective differentiation, marketing rebates, and tax credits, and the increasing importance of targeting moderate income homeowners)
Learning Objectives:
By attending this session, attendees will:
Learn the most up-to-date and effective ways to market your home performance business online in 2025
Learn why it’s increasingly important to stand out from competitors and how to do it
Learn more about how the Inflation Reduction Act is affecting how you market and who you market to
