The Heat Pump and Electrification Trend: How Contractors Can Seize the Opportunity

As the niche market of electrification becomes more and more mainstream, more home performance contractors are moving from envelope only to envelope + mechanical or even comprehensive electrification services. But expanding into new service areas requires a strategic marketing approach that clearly communicates your offerings and what sets your business apart.

This discussion led by Peter Troast, CEO and founder of the home performance-focused marketing company Energy Circle, will dive into the most effective marketing tactics for home performance contractors making the transition to heat pumps and broader electrification services, helping you capture a growing share of the market. Learn from home performance contractors, Kevin Brenner and Jeff Flaherty, who both have successfully managed this transition.

Key topics to be covered:

How will your marketing and sales efforts change (and how will they stay the same)?

Re-evaluating your brand and messaging (marketing the shift to becoming a whole home contractor)

Identifying and targeting the key demographics for heat pump and electrification services

Thinking about your transition in phases (from early research and staffing/training to preparing to go to market and full sales and marketing roll out)